Unfortunately, we believe it's only a matter of time before professional American sports teams adopt the strategy of European teams and brand their uniforms with the logo of a high-paying company. As long as the culture of sports continues to center around the dollar and less around the game, this will become all too common.
Japan
6 February 2008
logo on the sleeve of its jersey during the team's opening series with the A's in Japan. According to the Sports Business Daily, the deal will likely cost EMC a six-figure fee.
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